High Net-Worth Accounts


Our Approach
We provide a balanced service by determining the optimal asset allocation based on the clients’ investment needs, current market conditions and opportunities that arise within the markets. It is by ‘listening to the markets’ that we feel we are able to identify these opportunities across both asset classes and investment disciplines. By not limiting ourselves to a certain area of the market or a predefined investment style, we feel our approach adds value in all type of markets.

…to Stocks
At any given time there are stocks that present an opportunity to achieve long-term price appreciation with a reduced level of risk. We attempt to identify these issues through the use of a proprietary computer program that screens over 9,000 stocks for certain criteria. The handful that survive are narrowed further through analysis of the company’s current and projected fundamentals. Technical analysis is then used to optimize the decision regarding the timing of purchases and sales. Finally, all stocks (both currently held or purchase candidates) are continually monitored with respect to their suitability to each client’s portfolio.

…to Bonds
We view bonds as attractive investment instruments that allow for the reduction of overall risk in a portfolio while serving as a source of predictable cash flows. Individual bonds, including corporate, municipal and treasuries are purchased in client accounts where deemed appropriate. Despite the somewhat less risky nature of bonds, we thoroughly evaluate 1) the financial stability of the issuer, 2) the characteristics of the issue, 3) the outlook for interest rates and 4) the compatibility with the other assets in the clients’ accounts.

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Fruth Investment Management Inc. 2004
www.rjfruth.com

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